Golf IQ · Golf Digest

How to improve the equipment industry

October 23, 2025·55 min·5 clips
Why is club head speed still the main factor in golf fitting when we know so much more today?
This episode of Golf IQ features hosts J-Wall and Chris Marchini, the Director of Golf Performance and Innovation at Dixon Golf Galaxy. They discuss the current state of golf equipment fitting and innovation. The conversation centers on moving beyond outdated fitting methods. Chris Marchini argues that most players are still fit using only the single parameter of club head speed. He acknowledges this method was standard 20-25 years ago due to technological limitations. The hosts state that the industry now understands player dynamics and equipment performance far better. A primary topic is the giveaway of the new Max Flight Tour golf ball, with Chris offering four dozen balls to listeners. Winners can choose between the Tour, Tour X, or low-spin S model variants. The hosts humorously recount that no listener wanted a previous giveaway item: an empty water can that passed through TSA. They express relief at not having to ship that peculiar item. An interesting claim is that modern fitting should incorporate a wider array of data points beyond just swing speed. The episode suggests the industry possesses deeper knowledge but has been slow to universally adopt more advanced fitting protocols. The tone is casual and conversational, filled with inside jokes and friendly banter between the hosts. The style is educational but delivered in a relaxed, podcast-format manner. Golfers interested in equipment technology and the fitting process would appreciate this episode. Listeners seeking a highly structured, formal technical lecture might prefer to skip it.
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