Go Beyond Fundraising: The Podcast for Nonprofits · Nonprofit Fundraising & Marketing Podcast by Pursuant

Matching Gifts, Maximized: Uncovering Year-Round Potential to Drive Donations

January 6, 2025·19 min·1 clip

Amelia Bauman shares that 84% of donors are more likely to donate when a matching gift is offered.

Leah interviews Amelia Bauman from Double the Donation about maximizing corporate matching gifts for nonprofits. They discuss how matching gifts boost donor engagement, debunk common misconceptions, and share practical strategies for year-round implementation, especially during end-of-year giving seasons.

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