GCNC World View: The Global Cannabis Business Podcast · GCNC

People Powered Meets Mitchell Osak, Cannabis Consultant and Coach

·31 min·1 clip

Ontario flipped from public to private overnight—40-45% of Canada's market changed the rules mid-game.

Jill Reddish and Stephanie Pau interview Mitchell Osak, early cannabis strategy consultant who worked with Canada's first 31 licensed producers as they navigated federal legalization. Osak discusses how to research invisible markets using early U.S. data, scenario plan for uncertain regulatory environments, and manage the chaos when government rules shift mid-stream (Ontario's public-to-private flip). The conversation reveals how leaders from different backgrounds (CPG finance vs. illicit operations) grasped for different anchors to understand the emerging industry.

As heard by us

Cannabis leadership is framed as a people and operations problem, not a borrowed playbook.

Jill Reddish and Stephanie Pau treat cannabis leadership as an operations and people problem, not a borrowed CPG, alcohol, or tobacco playbook.

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Why you'd press play

You want a clear take on leading cannabis teams through industry change.

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