Future of the Business World Podcast · Wharton Global Youth Program

A Theater Kid Champions the Arts Where They Are Needed Most

June 3, 2025·19 min·1 clip

Alex Gelberbaum cold-called schools and found they had no theater programs—so he started a nonprofit to change that.

Teen entrepreneur Alex Gelberbaum discusses founding the SED Project, a nonprofit that brings theater opportunities to underserved students through panels, Broadway show visits, and mentorships. He shares stories of cold-calling schools, negotiating with Broadway producers, and seeing students' lives transformed by the arts.

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