Power Moves: Tim Green - TeamUp's Custom Branded Apps and AI-Powered Lead Management

·13 min·1 clip

Tim Green reveals how gyms can launch a fully branded app in just one week through TeamUp's new service.

This Power Moves episode of The Future of Fitness features host Eric Malzone interviewing Tim Green, the founder of gym management software company TeamUp. They discuss two new product launches: custom branded apps and upgraded lead management tools. Green shares insights on the current state of the fitness industry based on TeamUp's data. TeamUp has launched a service that builds fully customized, branded mobile apps for gyms, which are then published to official app stores under the gym's unique name. The process involves an onboarding team helping gym owners select features and apply branding, typically completing within a week. This service emerged from over a year of testing with early adopter customers. Green explains that a major complexity is meeting app store policies against cloned or generic white-label apps. The company has also significantly upgraded its built-in lead management tools, with plans for continuous weekly and monthly updates to this system. This system is designed to track potential members from any inquiry source—marketing campaigns, website visits, or in-person interactions—and guide them through a personalized journey. Green frames artificial intelligence as a helpful assistant for efficiency, stating that any task delegatable to a person can potentially be delegated to AI. He notes the current fitness industry is thriving, with group fitness seeing consistent growth over the last 12-18 months as people return to facilities. Green attributes this resilience to fitness being an "affordable luxury," a recurring essential expense for happiness and health. A forthcoming beta feature will focus on resource management, allowing gyms to rent out spaces like spare rooms for events, filming, or birthday parties during off-peak hours to maximize revenue. Green reveals that TeamUp's core customer base remains single-location boutique gyms, though they also serve multi-location chains that operate as collections of similar boutiques. He argues AI tools are revolutionary for small business owners as they level the playing field by overcoming traditional cashflow and staffing barriers. The episode's tone is conversational and industry-focused, blending a product announcement with broader market analysis. This episode is ideal for gym owners, fitness studio operators, and fitness tech enthusiasts interested in software tools for member retention, sales automation, and operational efficiency. Listeners seeking deep technical tutorials or critical debate on industry trends might find the content too promotional and high-level.

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