Future of Fitness · Eric Malzone
Michael Ramsey - The Black Sheep of Pilates: How Strong Pilates is Breaking All the Rules
·46 min·4 clips
Michael Ramsey's Strong Pilates grew to 95 studios in 14 countries in just three and a half years.
As heard by us
A clear look at how fitness brands balance growth, tradition, and the arguments that come with both.
Eric Malzone keeps the discussion on a familiar fault line in fitness: tradition on one side, adaptation on the other. The Olympic lifting and CrossFit example gives that tension some weight, since a rule-breaking format can pull in new people even while it irritates the purists.
Why you'd press play
The blunt fitness-wars take on a fragmented industry.
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