From The Ground Up Show - Entrepreneur and Leadership Success Stories from Blue Collar, and Unconventional Career Paths · From The Ground Up Show with Erick Loden

Greg McAfee - Why Execution Matters More Than Ideas

February 24, 2026·2 hr 3 min·5 clips
Greg McAfee's company grew 46% in the 2008 recession by declaring 'we don't participate in the recession'.
Greg McAfee, founder of McAfee Heating, Air, and Plumbing, shares his 35-year journey building a multi-million dollar business from scratch with no formal education. He details his philosophy of 'slow growth,' professionalizing the HVAC trade, innovative strategies like the 'eight to eight' service window, and hard-won lessons on hiring, culture, and resilience through personal and economic crises.

As heard by us

A recession-era growth story about standards, hiring, and staying the course.

Greg McAfee's story treats growth as a choice, not a mood. He says his father told him he had Cadillac taste on a Volkswagen pocketbook, and that pushed him to change the pocketbook.

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Why you'd press play

If you need proof that grit beats market panic, Greg McAfee has the receipts.

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