Freshly Grounded

Episode 345: Faisal & Kaya

·40 min·3 clips
Kaya explains how to profit by hiring micro-influencers with viral potential instead of expensive established creators.
The episode opens with Faisal in Turkey and Kaya in London exchanging greetings and casual banter about weather and language quirks. They reflect on gratitude, with Kaya sharing an Islamic perspective on being thankful for avoided calamities. Travel stories dominate the middle section, including Faisal's turbulent flight over the Black Sea and a discussion about the fear of flying over remote islands like Bora Bora. The conversation pivots to business when Faisal mentions an Odd Night article about TikTok, revealing how creators make money by clipping podcast episodes. Kaya elaborates on the TikTok creator fund and how some earn $20,000 monthly. They analyze the shift in influencer marketing, predicting that algorithms now favor content skill over follower count, making micro-influencers more valuable. Kaya introduces the concept of influencer arbitrage, suggesting businesses can hire talented creators with small followings for less cost. Faisal counters with the importance of human editors over AI for selecting clips, proposing a clip editing agency as a business idea. The episode winds down with personal updates: Kaya received Crocs from Freshly Grounded and has started wearing them, and he announces his upcoming TEDx talk at Bethnal Green in February. They plan to reconvene in the studio soon, ending with well-wishes.

As heard by us

Travel nerves, rough landings, and Quran recitation shape a warm conversation about faith when control drops away.

A loose conversation about travel anxiety slowly settles around the rituals people reach for when a flight turns frightening. It moves from cold weather in Turkey, thunder and lightning, and a quick aside about why countries are called "she" into stories of planes circling back,…

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Why you'd press play

For the listener who likes a rough landing story with faith and room to wander.

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