Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry · Krystle Church | Copywriter Mentor & Coach

217. Her copy generated $1B in Revenue and Millions in royalties. Meet Kim Krause Schwalm & learn the copywriting strategies and royalty negotiations that made her successful

·1 hr 1 min·5 clips
Kim almost ducked out early from a seminar with Eugene Schwartz, not realizing its impact until years later.
Kim Krause-Schwamm, a top direct response copywriter with $1B in generated revenue, shares advanced strategies for copywriters. She discusses keeping controls alive, testing new angles, and negotiating royalty deals to position as strategic partners. The conversation covers real examples, market sophistication, and adapting to trends like AI.

As heard by us

A grounded lesson in controls, testing, and copy that keeps earning its keep.

The episode follows Kim Krause-Schwamm's shift from marketing into direct response and keeps its focus on the part that matters most: the client value that makes a copywriter hard to replace. It stays grounded in practice.

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Why you'd press play

You want copy advice that helps make you harder to replace.

Read the full recommendation in PlayNext →
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