Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry · Krystle Church | Copywriter Mentor & Coach

198. WMTD: Pricing, AI, & The Power of Confidence w/Amy Posner

·1 hr 11 min·4 clips

Amy says copy pricing depends on business stage, perceived revenue impact, and the experience you deliver.

1. Freedom Found Copywriter Podcast episode 198 centers on Amy Posner’s pricing, AI, and confidence story for copywriters. 2. Crystal Church hosts Amy Posner, a seasoned online entrepreneur, business coach, and copywriter who has launched six businesses and mentored thousands of freelancers. 3. The episode asks what made the difference in Amy Posner’s career and what copywriters can apply to pricing, strategy, and client work. 4. Amy says she grew up in a family business, learned business “by osmosis,” and initially wanted to be “the creative one.” 5. She describes a pre-internet period of travel, odd jobs, and a late decision to skip law school because she did not want to lock herself into a path. 6. Amy recalls returning to New York City, taking a random job, and being offered a partnership after suggesting business ideas that worked. 7. She says she took out a credit-card loan to buy in and helped turn that company into an international business that is still around today. 8. Amy also says she later sold a Manhattan agency that was a marketing and typography firm during the early desktop-publishing era. 9. She connects that sale to today’s AI discussion by comparing both moments to industry fear, scrambling, and instability. 10. Amy argues that AI “does really good at mediocrity” and that strong copywriters will need to become more focused and specialized. 11. She says confidence came from believing she could figure things out and that “everything was sort of figureoutable.” 12. Amy describes becoming bored after a business was up and running, then moving on because what she enjoyed was “the creativity and the build.” 13. She says many copywriters lack confidence because they do not understand what they are getting into or how to figure out what they need to know. 14. Amy says comparing oneself to “what’s Crystal doing over here and what’s Amy doing over there” erodes confidence because people only see the surface. 15. She explains that copywriters often begin as good writers who love the craft, then discover they must also sell, attract clients, and run the business. 16. Amy says she learned pricing by researching Bob Bly’s pricing guide and using legitimate published information to find her place in the market. 17. She says her early copywriting work felt like a mystery because she did not know why one client paid $3,000 and another paid $30,000. 18. Amy says pricing depends on business stage, budget, perceived revenue impact, and whether the client wants an order taker or a strategic consultant. 19. Crystal Church keeps the conversation interview-driven and practical, with examples from her own contractor onboarding call and plenty of back-and-forth. 20. Copywriters who want pricing, positioning, and confidence examples will get the most from this episode, while listeners wanting a purely tactical sales tutorial may skip it.

As heard by us

A confidence-first look at pricing, positioning, and the strategist role clients value.

The episode frames copywriters as more than order takers, with the clearest value in its focus on pricing, positioning, and the confidence to say what a client actually needs.

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Why you'd press play

When you want to stop sounding like an order-taker and start leading the call.

Read the full recommendation in PlayNext →

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