Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry · Krystle Church | Copywriter Mentor & Coach

196. What We Did That Worked [A Look Back At 2024]

·40 min·5 clips

Crystal opens the first episode of season five by pointing out how close they are to 200 published episodes. She treats that milestone as a sign that a small idea and a microphone can grow into a real community of copywriters. From there, she sets up one of the show's familiar year-start check-ins. Crystal and Dale look back at what worked in 2024, what missed the mark, and what that means for the year ahead. She is clear that the goal is specificity, not vague reflection. Instead of generic motivation, she wants listeners to hear the strategies, goals, and focus areas that shaped the business. The first major theme is time. Crystal talks about how easy it is for copywriters to assume that more hours automatically mean more money. She pushes back on that idea with what she and Dale actually lived through. The real change came from cutting anything that was not serving the main business goal. That one move created more space and more focus. It also meant they could give clients better attention when they were in office. Crystal says there were only a few weeks all year where they worked a full 40 or 45 hours. Most of the time, they worked just a handful of hours a day or less. Even so, the business kept earning. The lesson is not about celebrating less work for its own sake. It is about removing what is unnecessary so the business can move faster and feel lighter. Crystal then shifts to another goal that mattered to her personally. She wanted more in-person business events in 2024. After three years living on the island of Mauritius, moving off the island made that possible. She frames that move as a deliberate step toward proximity and community. She wanted to meet colleagues and other copywriters in real life again. As she moves through the year, she keeps tying the lessons back to awareness. She wants listeners to notice how they spend their time now. She wants them to think about how they want to spend it next. That awareness, she says, is what makes change possible during the year instead of waiting for another January reset. The episode keeps circling back to freedom as a real business outcome. Crystal connects freedom to better margins, simpler operations, and a business that does not demand constant motion. She also reflects on how much pride she feels in building the show from the ground up. The closing stretch turns practical again. Crystal points listeners toward the next cohort of Freedom Found Collective. She says they have already sold a few spots privately and are getting ready to support new clients in quarter one. She also mentions the masterclasses for people who want help with more specific goals. The whole episode feels like a pause to take stock, then choose with more intention. It is part celebration, part recalibration, and part invitation.

As heard by us

A reset about working less, earning more, and making business choices with more intent.

Freedom Found opens season five with a clear-eyed year-in-review, weighing what Crystal and Dale got right, what missed, and how a copywriting business can be built around freedom instead of raw volume.

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Why you'd press play

You want a cleaner year and a business that pays you back without piling on hours.

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