Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry · Krystle Church | Copywriter Mentor & Coach

193. My 4 Secret Sales Call Strategies to Successfully Close More Sales

·21 min·1 clip

Crystal says the goal is to become a 'partnership copywriter,' not an order taker, by giving the call a purpose.

1. Freedom Found Copywriter Podcast episode 193 focuses on why Crystal Church says copywriters need to replace the 'outdated discovery call' model. 2. Crystal Church hosts the show as a coach for copywriters and says she has helped over 400 women build 'a wealthy and work optional life.' 3. The episode asks how a copywriter can become a prospect's 'number one choice' on a sales call. 4. Crystal says 'three out of every four discovery calls' end with 'let me think about it' or 'I'll get back to you soon.' 5. She says many copywriters are still running unstructured 'coffee chat' conversations instead of focused sales calls. 6. Crystal uses her own microagency to show that many leads want 'a trustworthy copywriter' and a 'partnership copywriter' they can rehire. 7. She says one client told her that 'all the copywriters we sourced ourselves just did not make the cut.' 8. Crystal argues that discovery calls should give prospects clarity, a new direction, and a reason to see the copywriter as a strategic partner. 9. She says the first change is to stop calling the call a discovery call and rename it something like an 'Evergreen call' or 'lifecycle strategy call.' 10. She says the second change is to give the call an outcome beyond closing the sale, such as clarity and best recommendations on an evergreen sequence. 11. Crystal says prospects should not feel like they are 'taking a flyer' on a copywriter or taking a risk on the call. 12. She says showing strategic advice on the call can build confidence because clients are not hiring the copywriter only for deliverables. 13. Crystal says even copywriters with only a handful of projects already have more insight into the process than the client on the other side of the Zoom room. 14. She says brands pay 'hundreds of thousand dollars a year in salaries' for in-house copywriters and messaging strategists because they need that expertise. 15. Crystal says the third strategy is a simple five-step process: current state, upcoming goals, challenges, diagnosis, and 'the solve.' 16. She says the fourth strategy is to speak confidently, because nervous energy is 'picked up on immediately' by either party. 17. The episode has a direct, coaching-style delivery with repeated phrases like 'let me tell you' and 'okay, girl' that keep the pace brisk. 18. Crystal mixes practical frameworks with personal examples from KC Copy Studio and from turning away inquiries in her microagency. 19. Copywriters who want more sales from qualified leads will likely get the most from this episode. 20. Copywriters who already have a strong sales system and no discovery calls may skip it.

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