Free Zone Frontier · Dan Sullivan of Strategic Coach And Steve Krein of StartUp Health

Your Secret Weapon Is Discovering When You’re Great

·38 min·3 clips
Dan Sullivan reveals how a Walter Payton quote sparked a tool that transforms how entrepreneurs market their impact.
Dan Sullivan and Steve Krein discuss the 'When Are You Great?' tool, which helps entrepreneurs distinguish between telling clients what they do (good) and sharing what clients say about their impact (great). They explore how combining factual and emotional messaging improves marketing, using examples from Strategic Coach and StartUp Health's health moonshots.

As heard by us

A plainspoken lesson in turning proof, promise, and positioning into one working sales tool.

The episode frames a clean distinction: when someone is good, they tell people; when they are great, people tell them. From there, Dan Sullivan and Steve Crane fold the idea into a Strategic Coach sales presentation, using it to show what the program does and what changes when…

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Why you'd press play

A Strategic Coach tool for showing what you do and what happens when people participate.

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