Fotografen und Filmemacher Podcast - Fotografie und Film · Anja Rätzel & Edmond Rätzel - edmond-raetzel.de

#581 - Preise richtig anziehen in Foto & Film

·8 min

The episode opens by addressing a common issue: photographers and videographers receive praise but struggle to secure lucrative orders in a competitive market. Edmond Rätsel, an experienced photographer and marketing expert, hosts the discussion. He begins by exploring how many creatives enter the field self-taught, starting as a hobby and gradually taking paid assignments. This leads to confusion about pricing, especially as beginners often undervalue their work. Rätsel notes that initial excitement about earning money can fade when the reality of hard work sets in, such as long hours for shoots and editing. He emphasizes that good prices must reflect the value and time invested. The core advice is to raise prices after completing three customers in a row without problems, as this builds confidence and justifies higher rates. Rätsel argues that selling undervalued creates a downward spiral, attracting clients who are difficult and price-sensitive. In contrast, higher prices attract clients who are more relaxed, trusting, and willing to pay for quality. He explains that a 100% closing rate indicates prices are too low, and a healthy rate is 70-80%. This pricing strategy not only increases income but also improves client quality and recommendations. Rätsel mentions that better-clothed clients, who pay more, tend to have similar friends, leading to more lucrative referrals. The episode concludes with practical resources: Rätsel recommends his book on price design for photographers and filmmakers, which includes digital tools for calculation. He also invites those with few inquiries to contact his website for further guidance. Throughout, the tone is educational, focusing on actionable steps for business growth in creative fields.

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