Fotografen und Filmemacher Podcast - Fotografie und Film · Anja Rätzel & Edmond Rätzel - edmond-raetzel.de

#580 - Warum Werbung nichts schlechtes ist als Filmemacher

·8 min

The episode opens by addressing a common misconception in creative industries: that advertising indicates lack of success or demand. Edmond Rätsel, a photographer and marketing expert, immediately counters this by comparing small creatives to major corporations like Mercedes and Apple, which all advertise. He presents a simple calculation: more visibility leads to more inquiries and business stability. The host describes a specific client's fear that advertising in the TV/film industry would damage his reputation. Edmond proposes a dual-track solution: maintain the existing reputation-based work while creating a separate business entity with a different name to run paid advertising campaigns targeting entrepreneurs. This allows the filmmaker to acquire corporate clients for image films without his industry peers knowing. The episode then shifts to analyzing industry trends, noting that TV/film budgets are shrinking, digitalization is reducing traditional television viewership, and work can disappear suddenly. Edmond emphasizes that relying solely on recommendations or TV productions is risky. He suggests diversifying into services like corporate image films priced between €5,000 and €15,000, and monthly social media subscription packages for €1,500 to €2,500. These provide regular income streams. The episode concludes by advocating for a stable business model combining any remaining TV work with these new services. Edmond invites listeners to visit his website for more details and mentions a successful case study with his client, filmmaker Christian Hepp, who implemented this approach after learning from TV industry experience. The overall arc moves from debunking a myth, to providing tactical solutions, to analyzing industry pressures, and finally to offering a sustainable business blueprint.

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