Fórmula Automotriz con Arturo Rivera · Arturo Rivera

Fórmula Automotriz con Arturo Rivera I Miércoles 08 de abril 2026

·48 min·4 clips

Porsche executives reveal how Mexico's Carrera Panamericana race inspired iconic model names like Carrera and Panamera.

1. Fórmula Automotriz on Grupo Fórmula 104.1 FM, hosted by Jorge Sabiñón and Dani López from studio with Arturo Rivera joining remotely from a Porsche media event, broadcasts on Wednesday 8 April 2026. 2. From the Porsche event, Arturo Rivera interviews Gabriela García (communications and media manager), Luis Santana (marketing director), Camilo San Martín (director), and Hermilo Nájera (communications manager) from Porsche Mexico. 3. The episode's central thesis is Porsche Mexico's 25-year trajectory — from a two-dealership startup in 2000 to a brand delivering over 3,000 cars annually — alongside the opening of the country's first Porsche Driving Center. 4. Gabriela García links Porsche's identity in Mexico to the Carrera Panamericana: Hans Herrmann won the 1954 race in a Porsche 550 Spyder, directly naming the Carrera and Panamera models, and the 2025 Formula E Porsche team car wore 550 Spyder livery as a centennial tribute. 5. Luis Santana describes Porsche's CRM strategy using artificial intelligence to analyse customer data and match clients to experiences — golf tournaments, women's leadership summits, fashion events like Vogue Leaders — based on their individual interests. 6. García notes that Porsche describes itself as a 'new democratic luxury' brand, stating that lifestyle products like caps and jackets allow fans who cannot currently afford a car to feel connected to the brand and become future buyers. 7. Camilo San Martín reveals that Porsche Mexico opened its first Porsche Driving Center at porschedrivingcenter.com.mx, a circuit designed by Germán Tilke, located 20 minutes from Santa Fe at 2,600 metres above sea level. 8. San Martín confirms that visitors can drive the complete Porsche lineup — from Macan SUV to GT3 — with Porsche-certified instructors, and notes Latin American colleagues called it the best Porsche driving center in the region. 9. San Martín gives the growth figures: Porsche Mexico started with two dealerships in 2000, delivered 183 cars in its first year, and now delivers over 3,000 annually after 25 years of organic growth. 10. San Martín hints at upcoming product surprises from Porsche AG in Germany expected during 2025 and beyond, but declines to name them. 11. Back in-studio, Jorge Robles, president of Mexico's Comisión Nacional Vintage (30 affiliated clubs), and Alexander Mena, Club Jaguar Mexico president, preview the April 18-19 Gran Concurso de Elegancia in Huixquilucan. 12. Eduardo Peralta, event director, describes the concurso as featuring nearly 500 cars in original or restored condition representing a historical memory of global automotive production. 13. Jorge Robles explains that vehicles must be over 40 years old, in completely original condition across rims, tyres, interior, and bodywork, with club presidents selecting candidates for review by the Club Jaguar organising committee. 14. A new Japanese car division is being formed at the Concurso to classify Nissan and Toyota models that previously fell outside the American and European categories. 15. The American pavilion will feature 50-plus American cars including extinct marques such as Packard, Studebaker, DeSoto, LaSalle, Oldsmobile, Pontiac, Plymouth, and Mercury. 16. Alexander Mena confirms a presentation by the JCNA president about the history of Jaguar Clubs of North America, and a VW Golf GTI 50-year anniversary display showing all generations from the 1976 original to the present. 17. A new section for modern high-performance cars — Ferrari, Lamborghini, Maserati — is being added to attract younger audiences who may not yet be collector car enthusiasts. 18. The episode's tone is warm and conversational, with Arturo Rivera phoning in from a live event while Jorge Sabiñón and Dani López hold the studio. 19. Car enthusiasts in Mexico interested in the collector car world, Porsche brand history, or attending the April 18-19 event in Huixquilucan will find the episode densely useful. 20. Listeners who do not understand Spanish or are not interested in Mexican automotive events or Porsche brand culture will find limited relevance.

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