Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods)

174. Knowing What to Say At Food Industry Events

March 3, 2026·16 min·1 clip
Clint Matthews warns that after the excitement of Expo West, you'll likely hear crickets when following up with contacts.
Hosts Katie Melezova and Clint Matthews provide practical strategies for food business owners to have meaningful conversations at trade shows like Expo West. They cover preparing talk points, managing expectations, maintaining energy, and sharing personal stories from their experiences.

As heard by us

Trade-show networking gets treated as a practical way to earn a useful next step.

This episode treats trade-show networking as something to plan for, not a lucky break you stumble into. It makes the practical point that once travel, booth costs, and time are on the line, showing up unprepared is hard to defend.

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Why you'd press play

Make trade-show conversations earn their keep.

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