Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods)
173. Leading Through Unexpected Change in Your Food Business
February 25, 2026·16 min·1 clip
Clint reveals that a 'lack of focus' caused his company's sudden crisis, but that same focus is now allowing them to take advantage of it.
As heard by us
A steady strategy session for food businesses when change arrives fast.
Katie and Clint frame a familiar kind of pressure in food businesses: a cease and desist letter, a key ingredient disappearing, a building sold out from under the owner, or a chance that forces bigger thinking. The throughline is clear.
Why you'd press play
Steady your food brand before the next surprise hits.
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