Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods)

171. Has Growth Created A Blind Spot in Your Food Business?

February 11, 2026·15 min·1 clip
Growth can create momentum, but it can also create blind spots because your processes may be living in your head.
Katie and Clint discuss how business growth can create operational blind spots when processes don't evolve. They share stories about identifying inefficiencies in sales processes, farmer's market routines, and team coordination, emphasizing the value of fresh perspectives from consultants or team members to streamline operations and maintain momentum.

As heard by us

Growth helps until the process falls behind.

The piece argues that growth can expose a weak spot in a food business when too much depends on one person, or when the systems behind the work do not keep up.

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Why you'd press play

Your food business may be growing faster than the systems that hold it together.

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