Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods)

170. Gaining Traction? Test & Learn As You Level Up Your Food Business

February 4, 2026·13 min·1 clip

Clint Matthews shares the parenting lesson he applies to business: true growth comes from getting 'punched in the face' and figuring out the next move.

Hosts Katie Malazova and Clint Matthews discuss how food businesses that have gained initial traction can strategically level up. They combine brand strategy with a 'test and learn' approach called 'expedited cautiousness,' providing practical examples for applying this mindset to marketing messaging and sales channel expansion.

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