Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods)
161. Should You Go? Choosing Events & Shows That Will Move Your Food Brand Forward
December 3, 2025·16 min·1 clip
Clint Matthews started by cooking waffles in his bank foyer, simply handing out samples to understand how people would respond to his product.
As heard by us
A practical way to judge which events are worth the time and money.
Food industry events can feel like an expensive obligation, and this conversation cuts through that fast. Katie and Clint keep coming back to a simple question: is the event meant to meet buyers, reach shoppers, sell on the spot, learn from suppliers, or raise visibility?
Why you'd press play
Pick the shows that help your business grow, connect, and get seen, not just fill your calendar.
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