Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods)

159. Does Your Message Feel Messy? Start With Strategy Before You Start Writing

November 19, 2025·11 min·1 clip

Clarity creates confidence, and when you feel confident, you can show up more confidently—people want to be on a winning team.

Host Katie Malazova explains why messy messaging is usually a clarity problem, not a writing issue, and shares strategic questions to build a strong brand foundation. She uses closet organization as an analogy for creating structure in your brand strategy.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand