Food Business Marketing Podcast - Strategy, Stories, and Tips to Build a Strong Brand · Katie Mleziva (Real Food Brands) & Clint Matthews (Start Right Foods)
153. SALES INTRO: Unsure About Sales? Use This to Create a Process You Love (4Ps Sales Process part 1 of 5)
October 8, 2025·17 min·1 clip
Clint Matthews warns entrepreneurs not to ramble about their 'baby' during sales pitches, because buyers don't care as much as you do—be thorough but concise.
As heard by us
A clear sales reset built around process, brand strategy, and a smaller, more deliberate target list.
This episode starts a new sales series by treating sales as a process, not a pitch. Clint and Katie walk through the 4P framework Clint has used in his own businesses and tie it back to brand strategy, which keeps the advice grounded.
Why you'd press play
If sales feels awkward, this gives you a steadier way in.
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