Float or Founder: Toronto Startup Business Stories · Float or Founder

S2E26: Ryan Shupak of Jiffy on finding early customers

·17 min·1 clip
Ryan Shupak reveals how Jiffy solves the homeowner's nightmare of finding reliable contractors for small jobs.
Ryan Shupak, co-founder and CEO of Jiffy, shares the story of building a home services marketplace that connects homeowners with contractors for small jobs. He discusses how they solved the classic marketplace chicken-and-egg problem, acquired early customers through creative tactics like yard signs, and navigated the challenges of scaling during COVID.

As heard by us

A grounded marketplace story about turning early users into real momentum.

Ryan Shupak's conversation keeps its focus on the earliest part of marketplace building: making small home jobs easier for homeowners while giving pros more paid work and fewer dead ends.

Read the full review in PlayNext →

Why you'd press play

If you need a founder story about getting a marketplace off the ground, start here.

Read the full recommendation in PlayNext →
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