Fitness Business University Podcast · Vince Gabriele

Why I Ditched ChatGPT and the 7-Minute Email That Sells for You

·28 min·2 clips

People told Mike, “this story was so good,” and “I really want what Helen had.”

The host starts by talking about the odd pleasure of still owning a gym while coaching gym owners. It gives him a real-world place to test marketing ideas. He says he recently ran a full-page newspaper ad and noticed something useful. Not every publication acts the same way. He draws a line between expensive magazines that are mostly ads and more local print outlets that can still reach nearby readers. From there he lays out the basic funnel that has to work if print is going to pay off. A print ad has to lead to a landing page. The landing page has to lead to a call. The call has to lead to a consult. The consult has to lead to a close. He says that chain is long, so he wanted something simpler. He took the newspaper ad that was working and put it into Claude. He used it to build a testimonial email builder. The idea is to feed in a client story and let the system help shape it into an email. He then moves into a live walk-through. He tells listeners to start by picking a story from the gym. He uses a first name as the first field. He adds age and stage of life. He adds city or neighborhood so the story feels like a real person in a real place. He then asks how the person would have described themselves before joining. He uses examples like constant pain and embarrassment about their body. He keeps moving through the prompts as the builder asks for more detail about the before state and physical complaints. He frames the whole thing as a practical shortcut. Writing a 200- or 300-word email is easier than writing a thousand-word full-page ad. He does not sell it as magic. He treats it like a useful tool that makes the copy faster to produce. He also says he plans to keep teaching things like this to his mastermind clients first. If something is especially useful, he shares it on podcast and YouTube. Near the end he gets more direct and practical. He tells listeners to email him if they want the link to the builder. He gives the subject line to use so he can recognize where they came from. He says the YouTube version shows the process visually. He ends with a simple hope that the walkthrough helps and a note that he stayed up late building it because he found the process genuinely fascinating.

As heard by us

A practical walkthrough of turning gym testimonials into follow-up emails with a simple Claude builder.

The episode tracks a gym coach and owner as he turns a real client story into a testimonial email builder in Claude. He starts with a full-page local newspaper ad, then reshapes that structure into a shorter email built from a story, a before state, and plain facts about the…

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Turn one client story into a testimonial email you can send today.

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