Fitness Business University Podcast · Vince Gabriele

This Gym Hit 1.85MM!

·45 min·3 clips

AMP did just over $1.5 million in 2024 and $1.85 million this year.

Vince frames TJ Lopez as one of the SPF gym owners he wanted to feature this year. He also notes that TJ won the 2025 Gym Owner of the Year award. TJ says AMP stands for Athletic Movement Protocol. He says the business began in 2013. The discussion focuses on what actually drove the gym’s growth after COVID. TJ says one important move was hiring a head of personal training for the adult program. He says paid marketing helped too. Referrals from the adult program and from the parents of athlete members also played a big role. He lays out the annual challenge cadence as the backbone of the calendar. Those challenges are summer shred, New Year New You, and Fit for Fall. Each one creates a new push of urgency. TJ says that urgency keeps the business from drifting. He describes growth as happening in steps rather than one huge leap. First the gym moved from about 40 clients to 55. Then it held there for a while before climbing from 55 to 60. Next it moved from 60 to 80 and then from 80 to 100. He says retention made those jumps possible. He also says the business raised prices over the same stretch. The pattern he keeps coming back to is simple: build a repeatable event, keep people longer, and let the numbers compound. The episode ends with TJ sharing his Instagram handles and email and opening the door for more conversations with the SPF community.

As heard by us

A practical gym-growth conversation about challenges, retention, and steady expansion.

This episode gives a clear, practical look at how TJ Lopez has helped drive AMP's growth. Vince anchors it around TJ's 2025 Gym Owner of the Year award and the numbers behind AMP's post-COVID expansion, then moves into the systems that seem to matter most: hiring the right head…

Read the full review in PlayNext →

Why you'd press play

Want a fitness-operator playbook built from challenges, retention, and real numbers?

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Fitness Business University Podcast