Fitness Business Podcast: Leadership, Innovation, and Profit · Justin Tamsett | Fitness Business Leader

Shaping the Future and Lobbying for Change in the Fitness Industry: Episode 529

·54 min·4 clips
A $1,000 gym membership is more cost-effective than a $30,000 hip replacement—that's the economic argument fitness associations are making to government.
A comprehensive panel discussion featuring three international fitness association CEOs (Barry from Oz Active, Liz from Health and Fitness Association USA, and Richard from Exercise New Zealand) on industry advocacy, government lobbying, and healthcare policy. The episode highlights how fitness organizations are positioning the industry as a preventive healthcare solution, discusses their legislative efforts (including Fit for Office campaigns), and explores emotional intelligence as a business performance metric. The hosts present economic and social arguments for fitness as a policy priority.

As heard by us

A practical look at fitness advocacy and why showing up matters more than complaining from the sidelines.

This episode takes a grounded look at association work, lobbying, and the stubborn task of getting government to pay attention in fitness. It argues, with some force, that the view from inside the machinery matters: once the host joined the state association executive team and…

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Why you'd press play

The behind-the-scenes fitness association playbook, told by people doing the work.

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