ElektraFi with Antonio Zivanovic | E403

·31 min·3 clips

Antonio Jovanovic reveals how his platform Electrify brings independent financial guidance to the 99% through employers.

Jason Pereira hosts Antonio Jovanovic, founder and CEO of Electrify, on Fintech Impact. Antonio explains that Electrify is a B2B2C platform providing financial guidance to employees through their employers, targeting the 99% rather than the top 1%. The origin story involves automating group retirement plans, which unexpectedly increased bookings with financial planners during the pandemic. Electrify uses data aggregation from bank accounts, investments, and payroll to feed its AI, named Electra, which offers personalized insights based on Canadian financial data. An example includes detecting a child's age from HRIS data and alerting parents to a $1,200 BC training services grant. The platform maintains confidentiality with SOC2 Type 2 certification and external security audits. Users can book sessions with CFPs covered by their employer. Antonio discusses how financial stress is linked to mental illness and productivity loss, citing Harvard research on four hours of weekly productivity loss per employee. He shares a success story where an employee in Alberta achieved homeownership with Electrify's help. Future plans include adding tax filing services, building a CFP network, and offering wills. Antonio criticizes Canada's slow progress on open banking, contrasting it with Australia and the UK. The hardest part of building Electrify was being a non-technical founder developing a technical application, especially with complex calculations like total compensation rewards. Antonio is motivated by a desire to empower people and leave a legacy, including providing free access to schools. The episode concludes with a call for employers to support financial well-being to improve employee performance and mental health.

As heard by us

A focused case study on how Electrify links employee financial data with employer-sponsored CFP guidance.

Electrify comes through as a practical benefits story: a platform meant to connect scattered financial data with independent guidance, so employees can make better sense of their money.

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Why you'd press play

You get a close look at Electrify's pitch for making workplace financial guidance feel less scattered and more reachable through an employer-covered program.

Read the full recommendation in PlayNext →

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