Fell Into Food Podcast · Jeff Fell

NAOKI SONODA: OMNI-RINSE / BEHIND THE BAR / WHOSE GOT THE STICKY SHAKER

March 9, 2026·58 min·1 clip
Behind the bar is where real entrepreneurs build their beverage empires.
Deep dive into bartending entrepreneurship with Naoki Sonoda covering cost structure fundamentals, scaling strategies, market differentiation, and sustainability trends in the beverage industry.

As heard by us

A practical story about getting vendors to build a one-off faucet part and a stainless-steel prototype.

This episode follows the practical grind of turning a tricky faucet idea into something manufacturers will actually produce. The best stretch is the back-and-forth with vendors: learning what MOQ means, asking for one valve instead of a standard order, and finding a way toward a…

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Why you'd press play

When you need the unglamorous path from sketch to stainless steel.

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