FastTrack Your Fashion Brand Podcast · Nicole Di Rocco : Fashion CEO, Teacher, Mentor and Speaker

EP81: Plus Size Fashion Industry Marketing Tips with Shafonne Myers

·33 min·2 clips

Siobhan says brands lose sales when plus-size shoppers cannot see representation on the website or social.

1. FastTrack Your Fashion Brand Podcast episode 81 centers on plus-size fashion marketing and bridal-brand outreach with Shafonne Myers, also called Siobhan Myers in the conversation. 2. Nicole DiRocco hosts the show, names her 18 years of fashion industry experience, and frames Siobhan as a returning guest whose earlier episode drew strong traction. 3. The episode asks how fashion brands can market to plus-size shoppers and size-inclusive audiences without wasting money on products that do not sell. 4. Siobhan says she still runs Pretty Pear Bride, which she describes as the only wedding blog in the world for plus-size brides. 5. She also says she created a media company and now owns 10 wedding blogs, which gives her a larger publishing and audience base. 6. Nicole and Siobhan discuss how brands approach influencers, collaborators, and affiliates when they want to reach plus-size women. 7. Siobhan says she automatically checks a brand's website and social media before considering a collaboration. 8. She says the first mistake is failing to show representation of the plus-size market if a brand claims to add extended sizes or plus sizes. 9. She says a plus-size shopper should not click a link and land on a page where no one looks like her. 10. She connects that mismatch to lost sales and says the customer will simply leave if inclusion is not visible. 11. Siobhan says a second mistake is sending press kits that use only straight-size imagery while pitching a plus-size market. 12. She says a digital press kit can still work if it shows a model her size or real customers who reflect the audience. 13. She says that visual proof signals that the brand truly wants plus-size women included. 14. Nicole suggests that brands without imagery could pitch a collaboration that includes sending product and creating the content together. 15. Siobhan calls that kind of response outside the box because it proposes a partnership instead of waiting for rejection. 16. She says money is not always the deciding factor for her, because representation and reach matter more in many collaborations. 17. Later, Siobhan says she reviewed her company's social media presence, PR angles, and Google visibility before stepping into the new bridal role. 18. She explains that her new strategy is to sell the collection into salons and provide firsthand training on how to market to plus-size clients and improve the in-store experience. 19. The conversation stays interview-driven and practical, with Nicole pushing for concrete examples and Siobhan answering in direct, business-focused terms. 20. Listeners who sell bridal, size-inclusive fashion, or influencer campaigns will get the most value, while people looking for entertainment without marketing detail may skip it.

As heard by us

A practical guide to making plus-size marketing feel specific, visible, and sellable.

For founders building plus-size or size-inclusive fashion brands, this episode stays grounded in the basics: moving from a sample to the next step, then figuring out how to tell people about the product and sell it without spending energy on styles that will not move.

Read the full review in PlayNext →

Why you'd press play

If your plus-size or size-inclusive launch needs a clearer pitch, this workshop gives you a sharper way in.

Read the full recommendation in PlayNext →

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