FastTrack Your Fashion Brand Podcast · Nicole Di Rocco : Fashion CEO, Teacher, Mentor and Speaker

EP 82: Core 3 Videos Your Fashion Brand Needs with Marlowe Stone

·45 min·1 clip

Authentic vulnerability in video—showing what's not working alongside successes—creates genuine brand connection.

Nicole DeRocco, a fashion business expert with 18 years of industry experience, hosts video production expert Marlo Stone from 336 Productions. The episode addresses the challenge of video content creation for fashion brands, breaking down a three-part video strategy: weekly UGC-style content (10-30 seconds), signature brand videos, and story-driven pieces. Nicole works with two types of entrepreneurs: pre-launch designers with product ideas and undiscovered brands struggling after launch. Marlo emphasizes that authenticity and raw content—including showing what's not working—resonates more than polished production. The episode covers practical tips for low-budget video creation using phones, the evolution of video production from film to digital, and how brands can feed content algorithms while maintaining brand voice.

As heard by us

Practical video guidance for fashion founders still working out the message.

The episode stays close to a practical problem: how to make video for a fashion brand when the message is still hazy. The guest keeps the advice usable, pointing to connection videos, signature stories built around brand pillars, and question videos that give people something to…

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Why you'd press play

You need fashion brand video ideas for when you are not fully figured out yet.

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