Viral Videos that Convert: London’s Fastest Growing Preloved Luxury Store with Sellier Founder Hanushka Toni
·25 min
Hanushka Toni, founder of Sellier—the UK's fastest-growing luxury resale business—discusses her surprising career transition from lawyer to entrepreneur, her strategy for generating 250 million TikTok views through authentic, spontaneous content, and her philosophy of building a profitable, sustainable business without outside investment. The episode explores how personality-driven marketing and understanding luxury brand value create both cultural impact and business success.
