Fashion & Founders The Podcast · Victoria Smith

The Parts of Entrepreneurship No One Talks About with Abby Price Founder of Abbode

·41 min·2 clips

Abby says seven-figure revenue does not mean a founder is “flooded with cash.”

1. Fashion & Founders The Podcast centers this episode on Abby Price and Abode, with Victoria Smith hosting the conversation. 2. Abby Price is the founder of Abode, and Victoria Smith says the brand helped make embroidery feel cool for “the young city girl.” 3. The episode asks how Abby built a fashion business in New York City while staying realistic about money, growth, and founder pressure. 4. Abby says she left assistant jobs because she had “no creative decision power” and was only trusted with errands. 5. She names Ohio State, Condé Nast, PR, and Parsons as the steps that led her toward fashion and New York. 6. Abode started around January 2020 with dry floral arrangements, then added vintage pieces during the COVID-era thrifting wave. 7. Abby says the first version was called Abigail Home before she renamed the business Abode. 8. She explains that the name was chosen as a one-word brand with no existing trademark conflict and a nod to her own name. 9. The embroidery pivot began after she noticed hand embroidery and trend movement during lockdown. 10. Abby says she bought a 10-needle embroidery machine for about $15,000 and put it in the store before demand was fully established. 11. A basement setup, a hired operator, and a free-embroidery pop-up finally pushed the service into the center of the business. 12. Abby describes that moment as the point when embroidery became scalable and replaced the weaker boutique side of Abode. 13. She says social media, especially TikTok, drove most of the marketing before the company started spending on Meta ads. 14. Abby points to lipstick-print boxer embroidery and the upcoming bandana-print letters as examples of custom ideas that fit the brand. 15. She explains that brand collaborations often come inbound from companies like J.Crew, while Charlotte Tilbury came from her own outreach. 16. Abby says the business expanded to a Dallas pop-up at Highland Park Village Market because embroidery and monograms fit that customer base. 17. Victoria Smith keeps the tone conversational and specific, pushing on founder myths, fulfillment problems, and collaboration strategy. 18. Abby answers in a direct, analytical style, mixing practical detail with phrases like “failure is not an option” and “plan A.” 19. People who like fashion founders, New York retail, and custom product strategy will get the most from it. 20. Listeners seeking polished celebrity talk or low-detail fashion chat may skip it.

As heard by us

A direct founder story that turns embroidery, pop ups, and expansion into clear business choices.

Abby Price's story gives the episode its spine. After assistant jobs that left her with no real creative say, she built her own business, and it grew into a seven figure company.

Read the full review in PlayNext →

Why you'd press play

You want a founder story about leaving assistant work, making embroidery cool, and turning a Dallas pop-up into a bigger move.

Read the full recommendation in PlayNext →

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