Fashion & Founders The Podcast · Victoria Smith

How to Leverage Social Media to Build your Business with Nik Pollina

·33 min·2 clips

Nick says a million-dollar business means about $83,000 in sales a month.

1. Fashion & Founders The Podcast centers this episode on Nick Polina and social media as a growth tool for a fashion business. 2. Victoria Smith hosts Nick Polina, who is a content creator, the owner of Seven Moods, and the co-owner of Thinks It's Thrifted. 3. The episode asks how a former Google worker turned laid-off tech employee can use TikTok, Instagram, and confidence to build a bigger resale business. 4. Nick says she worked at GE, moved to New York City for Google, and spent time in UX and user research before being laid off in 2023. 5. She describes the layoff as a "now or never situation" after a year of thinking about quitting corporate work. 6. Nick says she already had a small TikTok following from helping women get into STEM fields and a side career consulting business. 7. She explains that her vintage start came from talking about where to shop in New York City and getting a rack at Regeneration in Brooklyn. 8. Nick says she sold more than anyone in the store during her first week, which made the business feel real. 9. She describes sourcing as handpicks from thrift stores, estate sales, online auctions, wholesale, and people contacting her with bags or closets to sell. 10. Nick says her model includes affordable pieces for New York City women at Thinks It's Thrifted and designer bags plus accessories at Seven Moods. 11. She says Day Trading Attention by Gary Vee and $100 Million Leads by Alex Hormozi changed how she used social media. 12. Nick says she stopped deleting underperforming videos and started posting with less ego and more focus on selling bags. 13. She says social media is a free marketing tool and that content creation can serve entrepreneurship rather than define it. 14. Nick says the math behind a million-dollar business helped her see that roughly $83,000 in monthly sales could point toward that goal. 15. She also says that announcing goals publicly, following advice from Ari Ferwerda of Half Days, creates accountability. 16. Nick says partnership and communication are central to her work with Sienna, her husband Fred, employees, and college interns. 17. The conversation stays practical and candid, with Nick calling herself "a psycho" about workload while also warning others not to copy her setup. 18. The interview format moves from origin story to business tactics to speed-round recommendations for New York City vintage stores and resources. 19. People building a resale brand, creator-led business, or fashion side hustle would likely find this useful. 20. Listeners wanting polished celebrity fashion talk or a short casual chat may skip it.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Fashion & Founders The Podcast