Fashion & Founders The Podcast · Victoria Smith

How to Build Partnerships in Fashion Tech: Optimizing your Digital Wardrobe with Tote and Future Reference Founders

·32 min·2 clips

Kathleen and Claire met in a bathroom line at Edge Fashion Week, realizing their digital wardrobe tech could solve different problems together.

Host Victoria Smith interviews Kathleen Shepard of Tote and Claire Ilmer of Future Reference about their recent partnership, which began at Edge New York Fashion Week. They discuss the value of collaboration in fashion tech, sharing insights on forming strategic alliances, avoiding feature bloat, and building communities through platforms like TikTok and Substack.

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