Fashion & Founders The Podcast · Victoria Smith

Following Your Personal Mission: Influencer Social Responsibility with Alex Bushman

·35 min·3 clips

Victoria opens by introducing Alex Bushman and the mission behind Influencer Social Responsibility. Alex works at the overlap of nonprofit and business, using the creator economy to give nonprofits a bigger platform. She also helped found We Gave What and We Were What's Impact Branch, and she co-runs the Good Old Girls Club and the Girl Dinner series. The conversation moves quickly into the idea of bringing people together with intention. Alex talks about how her work is guided by a personal mission rather than a generic career script. Victoria says hearing that helped her think about her own mission, and the energy stays reflective without slowing the pace. The episode also gets into the practical side of the work. Alex describes brand involvement as part of a larger ecosystem, not just a simple donation at the edge of a campaign. She points to gifting moments at a senior home disco party, a Halloween house, and a prom dress drive with Acquired Style and Danielle Folong. Those examples show how brands can show up in ways that feel useful and specific. The brands still get visibility, but the work also creates a more meaningful outcome. Alex argues that this kind of participation can help a brand stand out because it is doing something different. She names CoverGirl, Glam Squad, and Loverboy as examples of partners supporting the work. The conversation then broadens into where influencers fit culturally. Victoria compares the move to what athletes, celebrities, and even royalty have done when they started foundations. Alex agrees that influencers now occupy a similar role, with visibility and capital that can be put toward something bigger. The final stretch turns toward access and motivation. Alex says people are looking for volunteering that feels personal, not overly corporate. She wants to help people find opportunities that resonate with them and give them a real way to get involved. The episode closes with Victoria thanking Alex and sharing where to find her on Instagram, at Influencer Social Responsibility and under Alex Bushman.

As heard by us

Mission-driven influence with enough operational detail to stay useful.

The episode frames creator work as a place where mission, nonprofit reach, and brand partnerships meet. Victoria Smith keeps the attention on Alex Bushman and Influencer Social Responsibility, presenting the creator economy as a practical tool for giving nonprofits a larger…

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If you want influence to feel useful, start here.

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