Experience Leadership - The Small Business Podcast · Marc Haine

The New Rules of Visibility: Ranking in a Post-AI World with Carl Holden

·50 min·1 clip

SEO is still SEO and when chat GPT is asked a question it scrapes the top first page.

Mark Hain interviews Carl Holden (RankBot CEO) on how AI is reshaping search visibility and SEO strategy. Google maintains 80%+ monopoly but faces disruption from ChatGPT/Perplexity as search habits shift. SEO hasn't died—it's evolved into AEO (answering engine optimization), requiring websites to answer customer questions more directly. Carl explains AI models are static neural networks that scrape Google rather than learning continuously, clarifying common misconceptions about AI privacy and capabilities. The episode emphasizes human diligence remains critical: AI amplifies both quality and poor content. Marketing must shift from keyword stuffing to answer-driven strategy.

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