Experience Leadership - The Small Business Podcast · Marc Haine

How To Make People Trust You Fast! with Carrolee Moore

·58 min·3 clips

Podcast guesting gives you 45 minutes of attention while social media keeps you between cat videos and politics.

1. Experience Leadership with Mark Hain centers on how Carolee Moore says podcast guesting helps experts build trust faster. 2. Mark Hain hosts the episode as a customer and employee experience strategist, and Carolee Moore is introduced as the CEO of the Podcast Pitching Society and “the visibility fixer.” 3. The episode asks whether overlooked experts can use podcasts to get found, chosen, and paid without relying on social-media grind. 4. Moore says she serves the “nerdier” clients who have spent 10, 15, 20, or 25 years doing the work in the background. 5. She says those clients are usually ready to move from being known for what they do to being known for what they think. 6. Moore argues that social media pushes experts to act like influencers, while multi-five-figure and six-figure service businesses need a different visibility path. 7. She says her work is to help clients turn expertise into captivating stories that move listeners from “I have this problem” to “this person could be my solution.” 8. Moore describes a “soup to nuts” process that includes researching shows, preparing guests, and turning interviews into content. 9. She says her team looks for shows with proper downloads, active hosts or producers, and real promotion systems. 10. She emphasizes that the work continues after the interview by repurposing the appearance into funnels, freebies, sales pages, and follow-up content. 11. Moore uses a photographer example to show how a niche can shift from photography to preserving family history and legacy. 12. She says a podcast pitch works better when the topic is about storytelling, not just the service label. 13. Moore argues that generic messaging makes everyone sound alike, while customer language makes a specialist stand out. 14. She says large companies like McDonald's and Nike constantly test messaging, while small businesses often test almost nothing because they are afraid of failing. 15. Moore calls visibility without systems a problem, citing a person who appeared on Good Morning America and made $0 from the exposure. 16. She says the goal is to be ready for attention with backend systems, tracking, and a plan to leverage any spike in visibility. 17. The conversation is structured as an interview with frequent back-and-forth questions from Mark Hain and detailed examples from Moore. 18. The tone is practical and sales-focused, with direct advice, repeated emphasis on strategy, and a few playful asides. 19. Listeners who sell expertise, consulting, or high-ticket services will get the most value. 20. Listeners wanting quick social-media hacks without systems may skip it.

As heard by us

A practical case for using guest spots to build trust, credibility, and a clearer public voice.

Mark Hain and Carolee Moore make a clear case that trust is often the real hurdle for small business owners, especially when customers move slowly and visibility can matter more than raw capability.

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Why you'd press play

Need trust faster in a world where visibility often beats capability, without dancing on social media or pouring money into ads?

Read the full recommendation in PlayNext →

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