Entrepreneurs on Fire · John Lee Dumas of EOFire

5 Creativity Hacks for Entrepreneurs with Jason Keath

·22 min·2 clips

Jason reveals how a bad idea for a yoga app name turned into the successful '19 Minute Yoga'.

Host JLD interviews Jason Keath, co-founder of Social Fresh, the conference that helped launch the modern social media industry, and author of The Case for More Bad Ideas. Keath argues the primary obstacle to creativity is not time or resources but the absence of a personal creative process, noting that neither art school nor agency work typically teaches systematic idea generation. His core framework is an intervention method of small creative tools that can be inserted when stuck or short on time. The first hack is writing 25 deliberately bad ideas in 10 minutes for any creative challenge, categorizing them as obvious or absurd to build momentum and lower judgment barriers. The second hack is constraint questioning, writing 10 constraints for a project and then asking what would have to be true to ignore each one, which generates unconventional directions. The third hack is becoming a list keeper, maintaining curated lists of words, character ideas, business concepts, and creative references that serve as inspiration reserves when stuck. Keath uses Spotify 2016 campaign as a case study, where creative director Ty Heath idea of making personalized data billboards was initially called weird by his team but ultimately became the foundation of Spotify current marketing identity. The yoga app example shows how an obvious bad idea, 20 minute yoga, was modified to 19 Minute Yoga through an iteration process and became the final product name. Keath identifies brands doing exemplary creative work including Crocs for product innovation, New York Times for pivoting into games and cooking as top traffic drivers, and MasterCard for building cohesive sonic and haptic branding. He discusses how AI tools accelerate idea generation through rapid iteration and prompting. Tone is energetic, practical, and entrepreneur-friendly. The episode is best suited for founders, marketers, and content creators who want structured approaches to being more consistently creative.

As heard by us

A brisk, practical look at creativity hacks for entrepreneurs.

The episode keeps its focus on practical creativity for entrepreneurs. Jason Keath walks through five hacks and keeps circling the same useful questions: what blocks most people from being more creative, how to stay creative when time is tight, how bad ideas can still push…

Read the full review in PlayNext →

Why you'd press play

Need a faster way to get better ideas?

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Entrepreneurs on Fire