Stratégia vstupu na Amazon v roku 2026. Ako z toho vybudovať ďalší predajný kanál (Tomáš Hurajt)

·36 min·3 clips

For 240 million Prime users, buying online means Amazon—they don't even consider other e-shops.

The episode is an interview with Tomáš Hurajt, an Amazon consultant and founder of Amazing Brand, the only Amazon Selling Network partner in Slovakia. Host introduces the topic as Amazon strategy for 2026, questioning suitability for different sellers like Samsung TV resellers. Tomáš shares his background, having worked with Amazon for years through consulting and agency work. He explains that selling on Amazon can make sense even for resellers without their own brand, using examples like Knipex tools where limited sellers can capture buy box sales. Margins are lower for resellers compared to private label brands. Tomáš avoids specifying unsuitable segments, noting unpredictability from past experiences with supplements. He details Amazon's fee structure: FBA fee, referral fee (varying by category), and PPC ads, totaling up to 50% of product price. Fulfillment options include FBA (Amazon handles storage/shipping) and FBM (seller handles it), with Prime membership affecting delivery costs for 240 million users. Tools like Base Linker help integrate products, but entry requires KYC checks and possibly consultant help. Amazon's algorithm has evolved from A9 to A10, now emphasizing external traffic, which Czech and Slovak e-shoppers can leverage from their Google/social ad experience. Amazon offers up to 10% chargeback for external traffic in the US. Sellers lack direct customer data but can use encrypted addresses for communication. Tomáš recommends Amazon as a must-have for Western market expansion due to customer habits, but it requires strategy, not just as a backup. Common mistakes include neglecting the e-shop and miscalculating fees. He stresses continuous A/B testing on listings, photos, and prices. Launching a brand requires significant budget, estimated in tens of thousands of euros, and initial consultation costs around 500 euros. The episode concludes with promotional details for Ecommerce Bridge events.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Ecommerce Bridge