playnext.fm

Driving While Awesome

Aloisa Ruf - DWA! Podcast Ep. #896

·25 min·2 clips
Aloisa Ruf says her mother created the Rodeo car from a family love story in Oklahoma.
The episode features an interview with Aloisa Ruf, a representative from the German automotive company Ruf, recorded live at the Quail during Car Week in Monterey, California. The hosts, Lane Skelton, Warren Madsen, and Art Cervantes, welcome Aloisa and start with casual talk about fashion trends, notably cowboy hats at the event. Aloisa reveals she is from Paffenhausen, Germany, where Ruf is based, and visits the U.S. frequently for customers and events. She details Ruf's current showcase: the Rodeo, an off-road vehicle with a carbon fiber monocoque and 610 horsepower; the CTR3 Evo, an 800-horsepower mid-engine car; and the Tribute, a sleeper car with a 550-horsepower air-cooled engine that passed modern emissions tests. Aloisa explains the Rodeo was inspired by her mother's love story in Oklahoma and the company's off-road racing history. She discusses her involvement in fashion, including collaborations with Highsnobiety and Period Correct, and her upcoming Ruf Rodeo jeans collection. Aloisa shares personal anecdotes, such as her internship at the Petersen Museum, master's in art and luxury business, and daily driving a self-restored 912 Porsche. The conversation touches on Car Week activities, people-watching, and her appreciation for the Monterey area's nature. Aloisa plugs her Instagram and the jeans website, and the hosts thank her for her time.

As heard by us

A relaxed Quail conversation where cowboy hats, watches, jeans, and coastal drives all sit naturally in frame.

Driving While Awesome turns a Quail conversation about fashion, watches, and event atmosphere into a loose, detail-led episode that keeps circling back to cars without forcing the point.

Read the full review in PlayNext →

Why you'd press play

You get cowboy hats at the Quail, a black Unimatic watch thread, and that sunny-foggy Monterey scenery in the room.

Read the full recommendation in PlayNext →
Listen to the show on
Apple PodcastsSpotify
Play clips from this episodeMore from Driving While Awesome