Driving Growth: The Go-To-Market Podcast · Roadmap Agency
Mastering the Art of Networking
·27 min·2 clips
Melanie Whittingham calls out the rude mistake of ending a conversation when someone isn't your 'target customer,' because connectors like her can make introductions you'd never expect.
As heard by us
Networking is treated as a repeatable sales habit, with room choice and follow-through doing most of the work.
This episode treats networking as work, not theater. Steve Whittington frames it around steady revenue habits and go-to-market systems, and Melanie Whittingham gives it a practical shape: pick rooms where the ideal client already belongs, keep showing up until the faces become…
Why you'd press play
You want networking advice that turns into a repeatable sales habit.
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