Driving Growth: The Go-To-Market Podcast · Roadmap Agency

Is Your Go-To-Market Ready to Scale? Inside the 2025 Go-To-Market Readiness Index

·19 min·1 clip
Christy Helko advises overwhelmed CEOs to start with one simple action: write down your sales stages or talk to a few customers to understand why they love you.
Host Steve Whittington interviews Christy Helko, lead researcher of the 2025 Go-to-Market Readiness Index, to discuss key findings from their study of B2B companies. They uncover common gaps in go-to-market maturity, such as undocumented processes, lack of ideal customer profiles, and overemphasis on new customer acquisition at the expense of retention, offering practical, low-lift solutions for improvement.

As heard by us

A plainspoken check on whether a go-to-market engine is truly built to scale.

This episode treats the Go-to-Market Readiness Index as a practical test of whether a traditional B2B business is building revenue growth with enough discipline to repeat it.

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Why you'd press play

When your GTM looks busy but unsteady, this gives you a clearer read on readiness and the systems behind it.

Read the full recommendation in PlayNext →
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