DiversifyRx · Pharmacy Podcast Network

How Nudora Probiotics Help with Health Issues with Hootan Melamed | Becoming A Pharmacy Badass

·23 min·2 clips

Hootan Melamed created Nudora after doctors treated his sick father like a lab rat, switching probiotics endlessly.

This episode of "Becoming a Pharmacy Badass" features host Heather Harrow interviewing pharmacist and formulator Hootan Melamed about his company, Nudora Probiotics. Melamed explains that Nudora was created out of necessity when his physician father fell ill and was cycled through numerous probiotic bottles without clear results. The company's strategy focuses on three specific formulations: a green/teal formula for constipation, an orange formula for inflammation and weight loss, and a purple formula for mental health. Each product combines targeted probiotics, prebiotics, and added herbs or minerals like magnesium, ginger, and ashwagandha tailored to the condition. Heather Harrow shares her personal experience using the orange formula during her own GLP-1 weight loss journey and gastric sleeve surgery, crediting it with minimizing digestive issues. She also reports that taking Nudora has significantly improved her chronic, blotchy skin condition, which she describes as looking like "Rudolph the reindeer red." Melamed argues a major market problem is consumer confusion from too many probiotic options and a lack of education on which strains address specific symptoms. He recounts a pharmacist who sells 1,000 to 2,000 supplement units daily simply by asking patients about their needs and recommending accordingly. A key insight is reframing supplement sales as relationship-building rather than transactional, positioning the pharmacist as a trusted confidant against conflicting online advice. Melamed notes the surprising power of social media, observing that his children and many young adults now take supplements like ashwagandha solely based on TikTok recommendations. The episode provides concrete tactics, such as reviewing patient files every 30-90 days to recommend relevant over-the-counter products for additional revenue. For pharmacies interested in carrying Nudora, Melamed details that they provide display units, pre-packaged shipping boxes, custom flyers, and branded apparel like T-shirts. The tone is conversational, educational, and heavily reliant on personal anecdotes and direct experience from both the host and guest. This episode is ideal for independent pharmacy owners or managers looking to diversify revenue through high-margin supplement sales and improve patient consultation techniques. Listeners seeking a highly scientific, clinical deep-dive into probiotic strains or those opposed to anecdotal health testimonials might find the content less aligned with their interests.

As heard by us

A practical look at probiotics, adherence, and how pharmacists can help patients sort through the options.

This episode treats probiotics as both a pharmacy counseling issue and a revenue play, with medication adherence sitting in the background. It shows how many patients are left to sort through the options alone, and it makes the case that pharmacists can steer the choice when a…

Read the full review in PlayNext →

Why you'd press play

When probiotic options blur together, this helps you say what matters next.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from DiversifyRx