Disruptive Influence: The Business Storytelling & Brand Communication Podcast · Jeff Abracen

Why You Need to Be Selling with Elegance featuring Richard Moore

·1 hr 8 min·5 clips

Jeff opens by framing the show around people who are disrupting and influencing their industries in their own way. Richard answers a simple question about what to call him with an equally simple title: founder of the Art of Sell. He says that keeps things clear and avoids the baggage that comes with bigger-sounding labels. From there, the conversation settles into how selling works when it is grounded in real human contact. Richard pushes back on the idea that endless commenting is the main job. He treats comments as useful only when they lead to actual conversation, and he draws a line between vanity engagement and client acquisition. The practical work, he argues, happens when people move from public posting into direct interaction. He describes comments in three rough buckets: a third decent and worth engaging with, a third agreeable filler, and a third spammy noise. Rather than turning that into a big moral argument, he treats it as a filter. The point is to stop sweating the small stuff and spend more time where relationships can actually deepen. That means using more DMs, less scrolling, and more consistent prospecting instead of waiting for attention to show up on its own. The conversation keeps returning to the same core idea: interactions are how business has always been done, and that applies to friendships too. Jeff picks up on how Richard’s approach starts from real interaction rather than performance. The episode closes on that practical note, with a focus on discipline, clarity, and not confusing noise with progress.

As heard by us

A practical reminder that selling starts with direct human interaction, not platform vanity.

The episode treats selling as human contact, not content performance. It keeps circling back to real interactions, follow-up, and the conversations that actually move business forward.

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Why you'd press play

Selling better by focusing on real interactions, not comment-chasing.

Read the full recommendation in PlayNext →

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