Pitch The Tide – Runbin Dong: Founder, CEO of Scale Social

·1 hr·5 clips

Runbin Dong built Scale Social after hand-delivering dumplings and realizing customers' photos were his best marketing.

Runbin Dong pitches Scale Social AI, a platform that uses QR codes and AI to turn restaurant customers into authentic brand advocates by rewarding them for user-generated content. The episode features feedback from industry sharks like Troy Hooper and Juice Raymond, who offer advice on refining the pitch, while discussions explore topics like content moderation, incentives, and bridging the gap between corporate branding and local authenticity.

As heard by us

A restaurant-tech pitch that works because it starts with a real content problem.

Pitch The Tide 2026 treats Scale Social as more than a product pitch; it also gives a useful look at the pressure restaurant teams face when they need to keep content moving without losing a sense of self.

Read the full review in PlayNext →

Why you'd press play

Need a sharper way to keep restaurant content flowing without constant scrambling?

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Digital Hospitality