DigiCom - Growth Marketing Podcast · Digicom

Episode 6: An Interview with Laura Maurer, a Marketing Consultant

·20 min

Laura Maurer joins the show. She walks through the sideways route from a 2009 history degree, through an art gallery in New York, to her first marketing work in Argentina. It starts scrappy. The early work was content-led because Instagram had just come out and Facebook ads were not a thing yet. She later came back to the States and worked more in-house for a multi-brand retailer. The advice stays practical. Laura pushes B2C brands toward content and email, then toward paid as a lead generator that feeds a list they actually own. Email gets the strongest defense. She says it outperforms year after year, even when algorithms shift or ad pricing gets less predictable. Build the list early. She wants founders to have a warm audience ready before launch, not after the brand is already scrambling for attention. The tone stays loose. BarkBox comes up as an example of a brand that keeps campaigns fun and lighthearted, including seasonal promotions like Halloween toys for pets. The conversation ends by widening from channel strategy to the stress, waiting, and loneliness that can sit under business ownership. Laura leaves the door open. She points listeners to Calm the Hell Down, LinkedIn, and lauramauer.com.

As heard by us

A steady growth interview that treats email, list building, and disciplined execution as the real edge.

Laura Maurer's marketing path feels practical rather than polished: a history degree in 2009, art gallery work in New York, a year in Argentina, then a first marketing job just as Instagram was arriving and Facebook ads were still not the default playbook.

Read the full review in PlayNext →

Why you'd press play

You want the email-first growth playbook that still works when algorithms wobble.

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify