DigiCom - Growth Marketing Podcast · Digicom

Episode 1: An Interview with Carolina Barsa, Chief Innovation and Growth Officer, and Co-Founder, at FitBiomics

·21 min·1 clip

Fitbiomics reported 37% digestion improvement, 69% sleep-quality improvement, and 31% energy improvement in a placebo-controlled study.

1. DigiCom - Growth Marketing Podcast opens with an interview focused on FitBiomics, Nella, and Carolina Barsa's growth story. 2. Carolina Barsa is the co-founder and chief innovation and growth officer at FitBiomics, and the host says the company works on acquisition marketing for Nella. 3. The episode asks what it takes to build a microbiome company that turns Harvard research into consumer products. 4. Carolina says FitBiomics spun out of Harvard about six years ago and studies the microbiome of the most fit and healthy people. 5. She says the company looks for what is unique and enriched in those guts and then makes accessible solutions for health and longevity. 6. Carolina describes her own path from engineering radar systems to Duke business school, where she studied marketing and social entrepreneurship. 7. She names earlier roles at Mars, Danone, Unilever, and a UK-based branding agency that helped build its US office. 8. The conversation turns to Nella, which the host says he uses daily and credits with better energy and sleep. 9. Carolina says FitBiomics is not taking typical probiotic strains from decades-old sources but isolating its own microbes. 10. She explains that the company accelerated Nella to market, ran an open-label study, and then moved to a placebo-controlled clinical study. 11. The study results she cites include 37% improved digestion, 69% improved sleep quality, and 31% improved energy. 12. Carolina says the product also showed reductions in oxidative stress and improvements in gut dysbiosis biomarkers. 13. She adds that FitBiomics is seeing a product coming out that converts lactic acid into short-chain fatty acid. 14. She frames startup life as a roller coaster of high highs and low lows, with the most exhausting and most rewarding moments in the same job. 15. Her advice to founders is to stay true to passion, values, and end goals so hard decisions are made with integrity. 16. She also says founders should surround themselves with people who support the mission rather than only seeking quick transactions. 17. The interview style is conversational, with the host sharing personal reactions, product use, and follow-up examples from entrepreneurship. 18. The tone stays practical and candid, especially when Carolina talks about inequity, funding gaps, and the need to get to the root cause. 19. Listeners interested in microbiome science, wellness products, and startup building would fit this episode. 20. Listeners wanting a technical deep dive without marketing context might skip it.

As heard by us

A founder interview that pairs microbiome ambition with the unglamorous grind of startup life.

Digicom opens with Carolina Barsa, co-founder and chief innovation and growth officer at FitBiomics, and keeps its focus on the overlap between microbiome science and growth marketing.

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Why you'd press play

Hear how a Harvard spinout in microbiome tech talks growth, acquisition marketing, and getting a probiotic to market.

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