LinkedIn B2B Lead Gen: 3 DMs Framework to Book 8 to 10 Weekly Sales Meetings | Ep 258 | DevReady Podcast

·35 min·2 clips

The first LinkedIn message sets the tone, and a long pitch makes people leave the platform.

1. DevReady Podcast Episode 258 focuses on LinkedIn B2B lead generation and Marij Qureshi's 3DM outreach framework. 2. Anthony hosts Marij Qureshi, who runs a LinkedIn outreach agency and says he helps B2B service-based businesses book retainers of at least $30,000 a year. 3. The episode asks what it takes to book 5 to 10 sales meetings per week from LinkedIn without sounding generic. 4. Marij says his agency books the first meeting within three days on average and has helped three businesses move from under $20,000 per month to over $100,000 per month in ten months. 5. He explains that his sales background began almost nine years ago, moved through face-to-face selling, team leader and manager roles, and then into building his own sales company. 6. Marij says that company grew from zero to 40 people in about six months and reached a highest revenue month of $620,000. 7. He says COVID caused an 85% drop in business overnight, which pushed him to spend 11 months and almost $48,000 learning to grow online. 8. He describes finding LinkedIn through a post, then learning lead generation from a person who was building a sales team and already strong at LinkedIn outreach. 9. Marij says that combination of systems, sales experience, and LinkedIn knowledge became the 3DM framework. 10. He defines the framework as three messages that move from a profile-based question to a reply, then to a value-led ask. 11. Marij warns against sending a long first message on LinkedIn because he says it makes him swipe away and leave the platform. 12. He recommends a this-or-that opener, such as asking whether a business focuses on high enterprise clients or small businesses. 13. He says the second message should acknowledge the reply, compliment or relate to the person, and then ask one more question. 14. Marij says the reason the sequence works is that people lower their guard after the first two questions and start giving chunky answers. 15. He gives a dating example, saying the same three-message logic helped a friend get dates on Bumble. 16. He says one client posted that his system was 'how LinkedIn outreach is supposed to be done,' which Marij treats as evidence that the approach feels human. 17. The episode's tone is conversational and process-driven, with Anthony and Marij comparing systems, outreach, and podcasting as networking tools. 18. The format moves between personal background, tactical sales advice, and a discussion of how podcast guesting can create trust and referrals. 19. People who want LinkedIn outreach tactics, B2B sales systems, or process-driven lead gen will get the most from this episode. 20. People looking for a narrow technical tutorial or a purely product-focused interview may skip it.

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