Developer Tea · Jonathan Cutrell
Behavior Change 101: Trigger, Incentive, and Ability
August 10, 2025·20 min·1 clip
Jonathan Cutrell reveals the three critical factors that determine whether someone will actually do something you ask.
As heard by us
Behavior change starts with the trigger, the incentive, and whether action is actually possible.
This piece treats behavior change like a practical systems problem, not a lecture about rules or willpower. It works best when it shifts attention to the trigger, the incentive, and whether someone can actually act on the request.
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Want a cleaner way to shift a stubborn team habit without guesswork?
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